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72nd Annual Report 2016-17
The global automotive
industry (including India)
is highly competitive and
competition is likely to
further intensify following the
continuing globalisation and
consolidation.
Brand positioning is becoming
increasingly challenging as the
dynamics of the automotive
market (i.e. automated
driving, electrification,
digital connectivity) and
the competitive pressures
from existing automotive
manufacturers and new
disruptive entrants evolve.
The fast pace of technological
development together with
scarcity of specialist resources
could result in a significant
change in the automotive
industry and increase the risk
of delivering superior products
demanded by current and
future customers.
New and emerging
technologies bring
unprecedented threats to
internet connected devices
including vehicles and recent
global hacking incidents
impacting the geopolitical
environment indicate an
increase in the motivation to
instigate cyber attacks.
Recent successful model
launches at JLR has broadened
its product range to existing
and new customers in
established and emerging
segments.
The Company has also laid
down a clear strategic roadmap
for its future product and
business strategy in India to
mitigate the effect of increased
competition.
Besides, the Company
(including JLR) regularly
monitors the perception of its
brands to quickly identify and
address emerging risks and
opportunities.
The Company (including
JLR) continues to invest
substantially in R&D and
also continues its strategic
focus on key technology
areas including autonomy,
connectivity and electrification
to outsmart competition.
The Company (including
JLR) strives to implement
consistent security policies
and procedures as well as
educating staff, vendors and
suppliers to embed best
practices by implementing
internal tools to detect and
mitigate the current and
emerging cyber security
threats.
Intensifying
Competition and
Brand Positioning
Technological
Disruption
Information and
Cyber Security