Table of Contents Table of Contents
Previous Page  86 / 370 Next Page
Information
Show Menu
Previous Page 86 / 370 Next Page
Page Background

Corporate Overview

Financial Statements

Statutory Reports

84

72nd Annual Report 2016-17

Since it’s inception, the programme has reached out to

2,313 schools in 299 cities/towns covering over 96,586

school bus staff.

Passenger Vehicles

The domestic Passenger Vehicle Industry grew by 9.6% during Fiscal

2017. Correction in fuel prices and easing financing cost has resulted

in lower operating cost, which should further aid domestic growth in

near to medium term. Industry sales crossed 3 million milestone for

the first time during the year. The Company’s Passenger Vehicles sales

were higher by 23.5% at 157,020 vehicles, registering a 5.2% market

share. The Company sold 137,175 cars (higher by 28.4%) and 19,845

utility vehicles and vans, (lower by 2.2%). In the Utility Vehicle segment,

competitive activity intensified with multiple new launches mainly in

the soft-roader category. The Company has taken various initiatives

to improve its performance such as product refreshes/launch

programs, operational efficiency, dealer effectiveness, working capital

management and restructuring customer facing functions.

Some of the highlights of this year’s performance were:

Product launches continued during the Fiscal.

Tiago was launched in April 2016, with latest technological

advancements and design engineering.

Tata Hexa was launched in January 2017, with Automatic and

Manual Gearbox, new design language and class leading

features.

Tigor Compact Sedan was launched towards the end of March

2017.

The above new product launches were in-line with the Company’s

objective of taking the brand to a higher level, while making it

relevant for the younger buyer. The Company continued to focus on

building brand strengths, refreshing products and enhancing sales

and service experience. The Company expanded it’s new look, stylish,

tech savvy best in class flagship Passenger Vehicle showrooms, for

superior customer experience

The Company has signed a contract for supply of 3,192 units of the

Tata Safari Storme 4×4 to the Indian Armed Forces, under a new

category of vehicles – GS800 (General Service 800).

Exports

The Company exported 64,221 vehicles (Fiscal 2016: 58,058 vehicles)

comprising 60,184 units of Commercial Vehicles and 4,037units of

Passenger Vehicles during Fiscal 2017.

Export of

Commercial Vehicles

grew by 11.3% in Fiscal 2017 with

60,184 units exported compared to 54,052 in Fiscal 2016, crossing

60,000 shipments for the first time and the highest ever till date.

The traditional markets of SAARC remained stronger than last year

growing by 21.5%with Sri Lanka, Bangladesh and Nepal contributing

to the growth. However, the mid-term duty change in Sri Lanka and

the liquidity crisis in Nepal impacted the growth momentum. The

reconstruction and the easing up of pent up demand led to record

shipments to Nepal in Fiscal 2017. Low crude oil prices, Middle East

geo-political situation, currency devaluations and political strife cast

a big shadow over the Company’s strong markets of Middle East and

Africa this year, with the exception of the newly opened market of

Tunisia which grown more than 100%. The Company was able to

grow market shares in the key markets of Nepal and Bangladesh.

In Fiscal 2017, the Company successfully bagged and executed

several prestigious orders including 553 units Xenon pickups for PoS,

Malaysia; 537 units of buses to Ivory Coast as a part of their public

transportation system; 25 units of Prima in Oman to Al Tasneem; 25

units of ULTRA trucks in Bangladesh to Pran RFL; 32 units of ULTRA

trucks in Malaysia to PoS and 39 units of ULTRA Buses in Nepal to

Mahanagar Yatayat. Some of the key events in Fiscal 2017 were the

launch of Tata ULTRA Trucks in Kenya and Tanzania; ULTRA Bus in

Tanzania; Tata Prima in Kingdom of Saudi Arabia and Bhutan. As a

part of its strategy to expand its global footprint, the Company also

launched the Commercial Vehicle brand in Vietnam and Bolivia. In

Fiscal 2017, the Company achieved a key milestone of 1,000 Ultra

retails in export markets.

During the period Fiscal 2017, the Company exports of

Passenger

Vehicles

stood at 4,037 units, compared to 4,006 units in the Fiscal

2016. Sales in Sri Lanka declined considerably due to increase in

import duties and tightening of retail financing. However, this was

compensated by the improved sales in Nepal and South Africa with

a growth of 120% and 30% respectively.

In Nepal, the launch of Tiago has helped the Company to improve its

sales in the hatch segment whereas increased sales of Zest helped

to gain the leadership position in the compact sedan segment. The

Sumo continues to be the‘Number One’selling brand in UVs in Nepal.

In South Africa, aggressive fleet sales push helped us to increase its

sales over last year. In Bangladesh, the Company has improved its

sales on account of launch of Nano GenX and an institutional order

for Sumo Ambulance.

Jaguar Land Rover

In Fiscal 2017, Jaguar Land Rover achieved record retail sales of

604,009 units in Fiscal 2017 a growth of 15.8% as compared to Fiscal

2016, primarily driven by the introduction of the Jaguar F-PACE and

continued strong demand for the Land Rover Discovery Sport. The

retail sales were higher year-on-year in China by 32%, North America

by 24%, the UK 16% and the Europe 13% in Fiscal 2017. However,

retail sales were down by 6% in other overseas markets, which

include Brazil, Russia and South Africa.

Some of the key highlights of Fiscal 2017:

Retail sales of the new Jaguar F-PACE commenced in May 2016

(Winner ofWorld Car of theYear andWorld Car Design of theYear).

The Jaguar XE commenced sales in the US in May 2016.

The Range Rover Evoque convertible commenced sales in

June 2016.