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e.g. Goods and Service Tax (GST), demonetization, emissions change
from BS-III to BS-IV etc. Within the domestic market, the Company
sold 3,24,175 Commercial Vehicles, a marginal fall of 0.8% from
Fiscal 2016. While the overall growth of Commercial Vehicles for
the Company has been muted, some specific segments like M&HCV
tipper (Construck), Buses and Pickup have seen strong growth during
Fiscal 2017.
Some of the highlights for the year were:
Unveiled its very first Brand Ambassador – Akshay Kumar in
December 2016. He will be the face of the entire CVBU range
going forward.
The Xenon Yodha Pickup was launched in January 2017. A
reliable new Pickup with high levels of performance and lower
operating costs, it has been very well received and is gaining
acceptance from customers.
Launched a range of state of the art buses running on alternate
fuels including Electric, Hybrid and LNG. An order for 25 hybrid
buses to the Mumbai Metropolitan Region Development
Authority is in the process of being fulfilled.
The Magic Mantra SCV Passenger Vehicle with superior
performance was launched to augment the existing Magic and
Iris models in the last mile connectivity segment.
The Magna Bus Coach was introduced as the next-generation
coach for inter-city people movement. Feedback on the
product has been encouraging.
In the M&HCV segment several new products were launched
– Ultra 1518 truck, LPK 1615 tipper, LPT 3718 Pusher Lift Axle
rigid truck and a further extension of the SIGNA range of
Tractors. Offered in various configurations, the SIGNA range of
Commercial Vehicles is engineered and built to offer M&HCV
buyers a newly designed cabin with proven Tata Motors
aggregates for a world-class trucking experience.
Launched a refreshed version of the Tata Loyalty Program with
a unique cover of
`
10 lakhs accidental insurance for five years
for the driver – a first of its kind in the industry, plus a host of
benefits to enable customers to accumulate points for every
spend along with many more attractive options for redeeming
points accrued.
This year, the Company won four prestigious awards at the
Apollo CV Awards:
Tata Armoured Personnel Carrier - winners of the Special
CV Application of the Year award.
MCV tipper of theYear award was won by Tata Prima 2528.K
Tata DLT double-deck tractor (trailer) carrier won the CV
application builder of the Year award
Tata Signa 4923.S tractor won the HCV tractor cargo
carrier of the Year award.
Dealership of the Year Award- Cargo Motors Pvt. Ltd.
Dipper Campaign-Use Dipper At Night – an innovative
campaign to bring awareness amongst the truck driver
community for safe practices has been extremely well received
and acknowledged through various awards such as the
CANNES 2016 - 2 awards – a first for the TATA Group, SPIKES
ASIA 2016 awards, and the EFFIES 2016 award.
Organized the Prima Truck Racing Championship Season
4, which drew in over 30,000 spectators. The highlights
this year were the inclusion of FIA’s European Truck Racing
Championship (ETRC) drivers in addition to the current crop of
racers from the British Truck Racing Association (BTRA), the first
female truck driver and an expansion of the Indian Truck Driver
Racing Training Program called the “T1 Racer Program”. The T1
Racer Program (TRP) is a program started in 2016 to identify
regular Indian truck drivers and train them to become racers.
This is the second year of the program. This year also saw the
unveiling of a 1,000 bhp truck, which will feature as the racing
platform for future editions.
In order to promote various applications on the Company’s
products, a series of campaigns have been organized across
the country:
Har Business ka ACE- Fully Built expo
- Pan India 34
expos covering 14,437 customers conducted to showcase
the versatility of the Tata SCV platform and leverage the
many applications for use by the customers. It has been
well received as customers look towards buying ready
to use solutions from the Company for enhancing their
business.
Construck Mahotsav
- covered 13 important locations
in East India with participation from more than 5,500
customers. This exclusive event to showcased the entire
range of construction and mining vehicles to leverage the
growing demand for such vehicles.
Truck World in 2016-17
- Organized Truck World
Exhibition with a full range of over 35 different models
displayed and visited by more than 13,000 customers
across some of the key trucking centers in the country
such as Chandigarh, Hyderabad, Guntur, Kanpur and
Delhi.
Tata 407- 30 Year Celebration
- More than 35,000
customers participated in this campaign over twomonths.
The iconic Tata 407 celebrated 30 years and it continues
to be the best selling product in the category of LCV
trucks. Customers across the country were felicitated for
their support in making this one of the most successful
brands in the Commercial Vehicle Industry.
HAMARE BUS KI BAT HAI
- This unique programme
reached out to the support staff of school buses across
India, helping them improve their efficiency at work.