Under its four CSR Programmes of Health, Education, Employability (Skilling) and Environment, the company undertakes CSR Projects as per the company's CSR Policy and aligning to Schedule VII u/s 135 of The Companies Act, 2013. Some CSR projects are deployed by the company directly while some are deployed by strategically partnering with credible and professional non-profit organisations.
To respond to changing demographics in the country, a strategic intent is to have enhanced 'urban' CSR interventions in the years to come whilst continuing to support our rural programmes. For undertaking CSR, the company accords preference to proximate needy communities in local areas around its business operations, preferably within 20-50 kms radius of its manufacturing plants and offices. The conscious endeavor is to serve the socioeconomically backward, underprivileged and marginalised communities by striking a fine balance between CSR projects having a strategic business connect by leveraging company's and its ecosystem's core strengths, competencies and doing the right thing - by addressing the pressing needs of the local communities that need not necessarily have a business connect. The Company continues its commitment to serve the Scheduled Caste and Scheduled Tribe communities (striving for 40% of project beneficiaries to be from these communities) under the group level Tata Affirmative Action Programme (TAAP).
As an apex tier in the three-tiered CSR governance structure of the company, the CSR Committee of the Board provides strategic direction, guidance and policy inputs whilst also periodically reviewing the physical and financial progress of deployment of CSR projects across locations against plans. The said committee encourages collaboration and synergy on CSR across the company ecosystem including inter alia supply chain, subsidiaries and associate companies, channel partners viz. dealers and service stations. CSR at Tata Motors is underpinned by the 'More from Less for More People' philosophy Implies striving to achieve greater impacts, outcomes and outputs of company's CSR initiatives by judicious investment and utilisation of financial, human resources and engaging in like-minded stakeholder partnerships for higher outreach benefitting more lives. More than 2 lakh lives have been touched by various CSR initiatives of the Company during the year.
In 2014, the company signed a flexi-MoU with Directorate General of Employment and Training (DGET) for recognition of its automotive skills trades under Modular Employability Skills scheme. The customised course content of its skilling projects involving professional driver training, vehicle painting and repair and vehicle assembly and repair trades has also been accorded approval by National Council for Vocational Training (NCVT) during the year. The company continues to contribute in myriad meaningful ways to adopted Industrial Training Institutes (ITIs) across the country. The company, in year 2014 undertook three new CSR projects under its Education programme; i) facilitating the provisioning of IIT-JEE entrance exam coaching to Std. XI & XII students of Jawahar Navodaya Vidyalaya school systems involving innovative peer-to-peer learning pedagogy; ii) providing financial aid to deserving engineering students of IIT and other reputed Engineering colleges and iii) providing special coaching to Std. IX and X students of 146 municipal schools in Mumbai.
Tata Motors continues to nurture a vibrant culture of volunteering by its employees and their families. In the second edition of Tata Group level volunteering format - Tata Volunteering Week (TVW-II) under 'Tata Engage' programme celebrated during Sept-Oct 2014, more than 5,800 employees volunteered their time, resources for different social causes during working days as well as non-working days. During the same time, a total 520 nos. of employees' family members also participated. Company's Senior Leaders' commitment, involvement and participation in volunteering activities along with their family members continues to inspire and motivate the workforce to 'give back to society'. About 5,500 employees again volunteered their time during third edition of TVW from Mar-April 2015.
As a voluntary response to the Jammu & Kashmir (J&K) Floods in 2014, company employees voluntarily contributed their half-day salary which was matched by an equal contribution by the company totaling to INR 2.26 crores which was given to Tata Relief Committee towards undertaking long-term relief and rehabilitation work for the disaster affected communities. Also, a team of 25 technicians from company's Service Dealerships and workshops in J&K offered their skilled services on voluntary basis.
The company through its foundation - Sumant Moolgaokar Development Foundation (SMDF) has conceived and implemented a flagship initiative 'Amrutdhara' aimed at providing access to drinking water to needy and deserving communities. During FY14-15, a total of 34 nos. of new drinking water projects were undertaken adding to a cumulative of 330 drinking water projects being completed benefitting about 96,200 lives since inception of this initiative.
Tata Motors won the Golden Peacock Global Award for CSR for year 2014; Tata Group Jury Award on Affirmative Action for year 2014; and four awards in group-wide Tata Volunteering Week IInd edition in 2014.
In order to assess the impact of its CSR initiatives, the company has in 2014 voluntarily adopted an Impacts assessment framework known as 'Social Returns on Investment' (SRoI). M/s KPMG was engaged to do an independent, pilot SRoI impacts assessment study of an employability CSR Project which involved training of tribal youth in Motor Mechanic Vehicle (MMV) and other trades over a ten year period done in partnership with Ramakrishna Mission Ashram at Sakwar in Palghar, Maharashtra. Institutionalisation of this SRoI frame work across the company for key CSR projects is envisaged in coming years.
| Key CSR Projects FY14-15 | |
| AAROGYA | Health | Beneficiary Nos. |
| Addressing Child Malnutrition | 1102 |
| Health Awareness among Females | 9385 |
| Preventive & Curative Health Services | 98083 |
| KAUSHALYA | Employability | Beneficiary Nos. |
| Professional DriverTraining (Novice & Refresher) | 22171 |
| Motor Mechanic Vehicle Training | 784 |
| Training in Non-Auto Trades | 1410 |
| Training in Agriculture & Allied Trades | 1837 |
| VIDYADHANAM | Education | Beneficiary Nos. |
| Scholarships (Secondary Classes) | 1502 |
| Special Coaching (Secondary Classes) | 24784 |
| School Infra Improvement | 12175 |
| Co-Curricular Activities | 8314 |
| VASUNDHARA | Environment | Nos. |
| Environmental Awareness among Students (Beneficiary Nos.) | 15263 |
| Solar Study Lamps for Students (Beneficiary Nos.) | 8500 |
| Tree Plantation (Nos. of Saplings) | 85140 |
| AMRUTDHARA | Beneficiary Nos. |
| Drinking Water Projects | 16163 |