JAGUAR LAND ROVER CSR REPORT 2014
Global CSR Programme
Jaguar Land Rover's Global CSR Programme aims to positively impact 12 million people's lives by 2020. The programme builds healthy communities in countries where it operates, addressing issues such as skills shortage, youth unemployment and road safety tailored to issues in its markets and regions around the world. It also funds carbon finance projects in developing countries which reduce CO2 to combat climate change and also address poverty, improve health and increase community welfare whilst offsetting CO2 form UK manufacuring plants.
Since 2013, the Global CSR programme has positively impacted 2.9 million people through education, health, environment and technology projects. For example, Jaguar Land Rover funds the award-winning 'LIFESTRAW Carbon for Water' project which has provided safe drinking water to 1.2 million people using the water filters to protect from water-borne diseases in Busia, Kenya to date.
Inspiring Tomorrow's Workforce
The 'Inspiring Tomorrow's Workforce' traineeship programme helps unemployed young people aged 16-24 prepare for jobs in the automotive sector. 100 unemployed youngsters have participated to date and 80 of those who have already completed the training have gone on to gain employment including apprenticeships and further education at college.
Supporting ex-servicemen and women
Jaguar Land Rover has been working with the Career Transition Partnership and other military organisations to run careers events at resettlement centres and open days at manufacturing locations. Jaguar Land Rover recruited 100 ex-military personnel in 2014 as well as offering work placements to wounded, injured and sick.
Inspiring Tomorrow's Engineers
Jaguar Land Rover's 'Inspiring Tomorrow's Engineers' school education programme addresses the UK skills gap by demonstrating the wide array of career opportunities available in the industry through hands-on team challenges, school visits and work placements. In 2014, the company engaged 300,000 young people in the UK. 18,000 young people and 2,000 teachers participated in plant tours and classroom activities in the company's five Education Business Partnership Centres in 2014 and 320 students participated in work experience placements.
Community engagement and personal development through volunteering
10,000 Jaguar Land Rover employees, a third of its UK workforce, donated over 115,000 hours on community volunteering in 2014. 8,140 employees donated 98,600 hours to support Jaguar Land Rover's education programme alone.
CORPORATE SOCIAL RESPONSIBILITY (CSR) INTERNATIONAL LOCATIONS
KOREA
During 2014, TDCV Korean employees along-with their family members volunteered their time in different CSR activities such as providing free meals to poor senior citizens, helping in babysitting at infants home, moving and installing door frames at Korea Habitat for Humanity, Gunsan Branch and undertaking Environment Conservation activities like deaning-up of local mountains. A total of 2,709 volunteering hours were clocked during FY14-15.
NEPAL
Sipradian Sahayata is a non-profit organisation started by the employees of our Distributor M/s Sipradi Trading Private Ltd (STPL), Nepal in 2012. This organisation is mainly engaged in education, disaster relief and rehabilitation and support to marginalised sections of society mainly senior citizens, orphans and differently-abled. During the year, this organisation has given scholarships to 26 students and also improved physical infrastructure of four schools. The organisation supported 135 families of three villages whose houses were destroyed by fire. It has also provided vocational training to 14 women and also distributed blankets to help the poor cope with extreme winter in Nepal. This Distributor was recognised and awarded by Tata Motors for its excellent CSR work done during the year.
THE WAY FORWARD: LEVERAGING COMPANY ECO-SYSTEM
In the coming year, in partnership with its Distributors at international locations, the company envisages to adopt a school each in Nigeria & Bangladesh and improve the education facilities in these schools. On Skill development front the company would endeavor to train needy youths as Motors Mechanics. The selected youth would undergo 6 months training in India, followed by on the job training at our Distributors workshops in their respective country. After successful completion of the training, the youth would be employed by the Distributor. Further the company shall continue to award and recognise its Distributors at International locations for their CSR work done in their respective geographies.
