The harmonious relation we share with communities in which we operate is possible due to the numerous community initiatives we undertake globally. We adopt a collaborative and participatory approach with communities/beneficiaries in conceiving and deploying Corporate Social Responsibility (CSR) projects.
Arogya focuses on addressing malnutrition in children who are between 0-6 years of age. Apart from providing supplementary diet as well as supplements to malnourished children, Arogya works on preventive measures, such as enabling behavioural changes in communities, especially young mothers and parents, through awareness sessions, and providing ante-natal and post-natal services. In addition, curative healthcare services are undertaken, wherein the communities are serviced through diagnosis, administration of generic medicines and consultations. Access to safe drinking water is a concern that the Amrutdhara initiative seeks to address.
4,00,000
MEMBERS BENEFITTED FROM AROGYA
Vidyadhanam aims to bring holistic development in students at the secondary school level. The initiative follows a targeted approach to improve scholastic performance and infuse confidence among children. It institutes need-based provision of scholarships/financial support for financially challenged students; organises support classes for difficult subjects, value-based life skills, sports and other co-curricular activities; and plugs gaps in infrastructure at schools.
1,52,600
STUDENTS BENEFITTED FROM
VIDYADHANAM
Kaushalya focuses on training unemployed youth in three segments, namely, auto trades, non-auto trades and agriculture and allied activities. In auto trades, the aim is to augment skills in driving and motors mechanics where TML, as an organisation, has domain expertise and business connect.
1,17,500
YOUTH AND FARMERS TRAINED THROUGH
KAUSHALYA
Vasundhara makes concentrated efforts to increase the green cover through sapling plantation on one hand and enhancing the environmental awareness levels in the community on the other hand.
1,17,464
SAPLINGS PLANTED THROUGH
VASUNDHARA
91,000
PERSONS COVERED UNDER AWARENESS
AND SENSITISATION CAMPAIGNS
Rural development programmes adopt an integrated village development approach. One key element is to leverage the resources from the Union and state governments by converging with relevant public schemes. For instance, TML has collaborated with Sahabhag, the CSR cell of the government of Maharashtra to improve the quality of life of the 3,000 tribal communities of the Pathardi gram panchayat in Jawhar block of Palghar district, where 70% of the resources for village development has come from the government.
Aadhaar is aimed at serving traditionally disadvantaged communities, such as Scheduled Castes (SC) and Scheduled Tribes (ST), with a focus on the 4Es: Education, Employability, Entrepreneurship and Employment.
37%
BENEFICIARIES OF CSR INITIATIVES FROM
SC/ST COMMUNITIES
Please refer to Annexure 2 on Page 78 for a more detailed account of TML's CSR activities and the Annual CSR Report 2019-20, available on www.tatamotors.com
In 2019, Land Rover and the International Federation of Red Cross and Red Crescent societies (IFRC) forged a new three-year global partnership to focus on disaster preparedness and response, with projects taking place in Australia, Italy, India, Mexico and the UK. The partnership is driven by a common goal of delivering humanitarian assistance and knowledge to remote and vulnerable communities.
The China Jaguar Land Rover Children and Youth Dream Fund was jointly established by JLR and the China Soong Ching Ling Foundation in 2014. Since then, JLR has invested US$11 million in the Dream Fund, benefitting over 5,00,000 children and young adults in the Chinese auto industry. A flagship programme within the Dream Fund is the Jaguar Football Campus, which delivers 10-day coaching sessions to 42 middle and primary school Physical Education (PE) teachers twice a year. The coach education Jaguar Land Rover model benefits over 40,000 teachers and students from the Shanghai Pudong New Area each year.
JLR has partnered with England Premiership Rugby since 2013, to support the HITZ programme, which tackles some of the greatest challenges facing young people today – unemployment, crime and disillusionment. HITZ provides local, accessible rugby training, outreach and personal development sessions for up to 2,000 young people, 50 weeks a year. Since 2013, JLR has invested over £2.3 million into supporting HITZ, benefitting more than 15,000 children in the age group of 11-19.
£37,000+
EMPLOYEE-GENERATED FUNDS
DONATED TO UK CHARITIES, AS PART
OF RESPONSE TO COVID-19