Menu
TATA MOTORS

ANNUAL REPORT
2019-2020



Operating Environment

A sucCESSful future ahead

While the cyclical impact is beyond the industry’s control, the structural factors are prompting the industry to provide cleaner and smarter mobility solutions. To address the challenges, mitigate the structural risks and capitalise on the unique opportunities, the Tata Motors Group is focusing on 'CESS' — (C ) Connected, (E) Electric, (S) Shared, (S) Safe — to drive the mobility agenda.

The automobile landscape is seeing rapid transformation in the form of tightening emissions norms, push towards electrification and enhanced disruptions from autonomous and connected technologies. Moreover, as the aspiration levels of the consumer continue to rise, automobile companies must step up investments in contemporary products in a competitive market. We aim to lead the disruption in the mobility space in an Inclusive, Sustainable and Transformational (IST) manner. ‘I’ denotes the Inclusivity of our thoughts with all aspects under consideration, a mutually agreed plan by all relevant parties. ‘S’ denotes the Sustainability of our actions, the rigor and execution of our plans to address the key pain points and ‘T’ denotes the Transformational approach to lead the future by translating our joint vision into reality.





Tata Motors Limited

TML has developed a fully indigenous Connected Vehicle Platform (CVP) for its CV, PV and EV. All TML's future products will have the CVP platform built in, to address diversified applications and consumer preferences. TML is also the first vehicle manufacturer in India, installing more than 1,00,000 advanced telematics units in its CVs under the Tata Fleetman programme. TML introduced the holistic ZConnect, which offers 35 advanced connected car features, through the Nexon EV. The Tata Altroz Voice BoT is designed to assist customer journeys through access to rich content, such as product features and specifications, in an interactive and immersive manner.

Jaguar Land Rover

As part of the ongoing transformation in connected services capability, every new JLR vehicle now has SOTA as standard. This gives all customers the ability to receive future software updates to their vehicle without having to visit their retailer. Existing Jaguar and Land Rover customers worldwide have been offered complimentary SOTA capability and latest level Touch Pro and Touch Pro Duo infotainment upgrades on compatible models.

The new Land Rover Defender is the first vehicle to showcase JLR's most advanced in-car technology to date: the Pivi Pro infotainment system. With one LTE modem and eSIM dedicated to the (SOTA) technology and the same set-up looking after music streaming and apps. The new Defender has the digital capacity to keep customers connected, updated and entertained at all times anywhere in the world.





Tata Motors Limited

E-mobility is an irreversible megatrend and an imperative for addressing pollution. TML is closely working with other Tata group companies to create an e-mobility ecosystem, Tata UniEVerse. The aim is to closely leverage their collective strengths and experience to create a viable environment to drive the adoption of EVs in India. Key elements of the ecosystem include providing charging solutions, a supplier base for EV components, vehicle financing and an immersive digital experience.

Read more about how TML is taking the leading in the EV space here.

Jaguar Land Rover

JLR has a growing portfolio of electrified products, giving customers even more choice. Plug-in hybrid variants of the Range Rover Evoque, the Land Rover Discovery Sport and the new Land Rover Defender have been announced.

The extensive research and development work that went into the all-electric Jaguar I-PACE’s creation is now being applied to JLR's next-gen electrification technologies and in the development of future vehicles. Further, all new Jaguar and Land Rover vehicle models will offer the option of electrification. These next-gen vehicles will be manufactured at the newly electrified plant in Castle Bromwich. The manufacture of next-gen EDUs, developed in partnership with BMW, will begin at JLR’s Engine Manufacturing Centre in Wolverhampton. The start of operations at JLR’s Battery Assembly Centre in Hams Hall will also be a significant step forward.





The shared mobility space has achieved a few milestones with app-based cab aggregators gaining ground. It paves way for several value-creation opportunities for various stakeholders, including generating employment opportunities for skilled drivers and helping meet the aspirations of new-age customers. The future urban travel is likely to be a composite of owned and shared vehicles, with access to ride hailing and on-demand services as well as public transport.

Tata Motors Limited

As aspirations start outpacing affordability and infrastructure bottlenecks, organisations need to find innovative ways to solve the current challenges of congestion, poor productivity, efficiency, transparency and accessibility prevailing within the transport ecosystem. This is a great opportunity for technological innovations in the shared mobility space. It serves as one of the most promising hotspots for new and pioneering start-ups. More than anything, it promotes customers to be responsible in their choices of mobility.

TML is actively seeking partners to help it grow its presence in the shared economy. EVs are gaining a lot of traction in the shared mobility space and TML has been a front runner in this evolving segment, entering into various strategic partnerships with shared mobility solution providers.

Jaguar Land Rover

Increased urbanisation and localised transport policies have opened up new opportunities for Mobility as a Service (MaaS), most notably in cities. Through JLR's venture capital and mobility service arm, InMotion, it has developed new solutions in the urban mobility sector, such as THE OUT, an on-demand premium car rental service, providing London residents access to Jaguar and Land Rover vehicles, and HAVN, a premium all-electric chauffeur service in London with a fleet of Jaguar I-PACEs.

JLR also introduced the new concept vehicle, Project Vector, as part of its Destination Zero mission. The compact, flexible vehicle concept measures just four metres in length and is designed for the city, packaging all its battery and drivetrain components into a flat floor, to allow a variety of uses. The revolutionary interior cabin space allows seating configurations for private, or shared use and even the opportunity for commercial applications, such as last mile deliveries.





Tata Motors Limited

Apart from increased consumer awareness, regulatory norms in India are now stressing on features like an anti-lock braking system, a driver-side airbag, a speed warning system, a seatbelt reminder for the driver and co-driver, rear parking sensors, and new stringent requirements for full-frontal impact and offset-frontal impact, aiming to reduce the instances of road accidents and the ensuing fatalities.

Read more about how TML is setting benchmarks in car safety in India here.

Jaguar Land Rover

Zero accidents is a key part of JLR's Destination Zero mission, alongside zero emissions and zero congestion. JLR's pursuit of safer roads and zero accidents has already driven it to deliver significant advancements in technology. Equipped with a full suite of Advanced Driver Assistance Systems (ADAS) functionality, JLR's latest vehicles include the award-winning Clear Sight Ground View and Rear View Mirror technologies and other pioneering safety features.

In partnership with Glasgow University, JLR has created a ‘sensory steering wheel’, parts of which can be quickly heated and cooled to inform drivers where to turn, when to change lane or to warn of an approaching junction.

JLR is also researching on new artificial intelligence technology to understand the state of mind while driving – and adjust cabin settings to improve driver well-being.

1 2