Transforming today for tomorrow
Jaguar Land Rover (JLR)
JLR aims to ‘Win Distinctively’ by leveraging its uniqueness
Differentiated premium brands
JLR will continue to develop two of the most-loved, welldifferentiated premium brands – Jaguar and Land Rover.
Scale and agility
JLR will build agility by expanding its manufacturing capabilities across geographies, building scale and using modular architecture, coupled with digital technologies.
World-class design and engineering
JLR’s focus on innovation and engineering, coupled with its design pedigree, will continue to provide its products with a distinct edge.
Passionate and talented team
JLR will continue nurturing its vast talent pool, enhancing their engineering and scientific acumen.
Supportive and empowering ownership
JLR’s proud association with the Tata group will continue empowering it for future growth.