As a responsible corporate citizen, our Corporate Social Responsibility (CSR) Strategy complements our business philosophy and objectives.
We have adopted the Tata Group Affirmative Action (AA) Policy attempting to voluntarily address the prevailing social inequities in India by encouraging positive discrimination for the Scheduled Castes and Scheduled Tribes (SC/ST) communities. Every year, we participate in TAAP (Tata Affirmative Action Programme) Assessment, developed on the lines of TBEM (Tata Business Excellence Model).
Proximity-linked CSR investments are implemented across locations where we serve communities in the vicinity of our manufacturing plants and office locations. We encourage collaboration with all our stakeholders and cascade sustainable initiatives across the company ecosystem, both upstream and downstream, including inter alia subsidiaries and associate companies, channel partners – dealers and service stations and supply chain.
vidyadhanam
- Scholarship Programmes
- Special Coaching Classes
- School Infrastructure Improvement
- Co-Curricular activities
- More than 37,000 children were benefited in 2013-14
aarogya
- Addressing Malnutrition
- Preventive and Curative Healthcare Services
- Creating health awareness
- More than 2,84,000 persons were benefited in 2013-14
kaushalya
- Driver Training Programme
- Training in Automotive and Technical Trades
- Training in Agriculture and allied activities
- ITI adoption Programme- training 137 youth across India
- More than 20,000 youth were benefited in 2013-14
vasundhara
- Tree Plantation Programmes
- Creating Environmental Awareness
- Soil and Water Conservation
- 1,64,000 trees were planted in 2013-14
- More than 18,500 people participated in our environmental awareness programmes in 2013-14
learn & earn programme | employability
Our Learn & Earn programme aims to provide gainful livelihood opportunities to youth. Unemployed youth – typically school dropouts, undergo certified training in Motor Mechanic Vehicle (MMV) trade which comprises of theory classes held at Technical Training Institutes coupled with practical On the Job Training (OJT) imparted at TML Dealers/ Service Stations. The youth get to learn industry-relevant curriculum besides earning a monthly stipend during the training period and benefit from the forward-placement linkages built into the programme.
uttarakhand flood relief work
We contributed Rs. 4.5 crores towards relief and rehabilitation of those affected by flash floods in Uttarakhand in June 2013 (comprising of matching contribution by employees and the Company) to the Tata Relief Committee. Additionally, three truckloads of relief material were immediately dispatched with our employees serving as volunteers to help 500 families stranded in remote villages of Pithoragarh District in Uttarakhand.
amrutdhara | drinking water
Through SMDF (Sumant Moolgaokar Development Foundation) we implemented the 'Amrutdhara' initiative aimed at providing access to safe drinking water to needy and deserving communities. Since the inception a total of 296 drinking water projects have been implemented across the country under this initiative.
seva | employee volunteering
We continue to encourage employee volunteering through our group-wide Tata Engage initiative. We celebrated Tata Volunteering Week (TVW) during March 3-9, 2014 to commemorate the 175th Birth Anniversary of our Founder Late Mr J N Tata. About 6,500 employees registered themselves as CSR Volunteers and more than 5,200 participated in different social activities during this week. The Joy of Giving Week (JoGW) held in October 2013 also witnessed widespread employee volunteering and contributions across manufacturing and office locations.