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Board’s Report

Corporate Governance Report

Business Responsibility Report

Management Discussion & Analysis

121

For example, the Company acquired the Jaguar Land Rover

business from Ford in June 2008, and since then Jaguar Land

Rover has become a significant part of its business, accounting for

approximately 79% of its total revenues in Fiscal 2017. As a result

of the acquisition, the Company is responsible for, among other

things, the obligations and liabilities associated with the legacy

business of Jaguar Land Rover. There can be no assurances that

any legacy issues at Jaguar Land Rover or any other acquisition the

Company has undertaken in the past or will undertake in the future

would not have a material adverse effect on its business, financial

condition and results of operations, as well as its reputation and

prospects.

The Company will continue to evaluate growth opportunities

through suitable mergers and acquisitions in the future. Growth

through mergers and acquisitions involves business risks, including

unforeseen contingent risks or latent business liabilities that may only

become apparent after the merger or acquisition is completed. The

key success factors are seamless integration, effective management

of the merged and/or acquired entity, retention of key personnel,

cash flow generation from synergies in engineering and sourcing,

joint sales and marketing efforts, and management of a larger

business. If any of these factors fails to materialize or if the Company

is unable to manage any of the associated risks successfully, the

business, financial condition and results of operations could be

materially and adversely affected.

The Company’s future success depends on its ability to

satisfy changing customer demands by offering innovative

products in a timely manner and maintaining such products’

competitiveness and quality.

The Company’s competitors may gain significant advantages if they

are able to offer products satisfying customer needs earlier than the

Company is able to, which could adversely impact the Company’s

sales, results of operations and financial condition. Unanticipated

delays or cost overruns in implementing new product launches,

expansion plans or capacity enhancements could also materially

and adversely impact the Company’s financial condition and results

of operations.

Climate change concerns and the promotion of new technologies,

such as autopilot, encourage customers to look beyond standard

factors (such as price, design, performance, brand image or comfort

and features) in favor of more fuel efficient, convenient and

environmentally friendly vehicles. As a result of the public discourse

on climate change and volatile fuel prices, the Company faces more

stringent government regulations, imposition of speed limits and

higher taxes on sports utility vehicles or premium automobiles. The

Company endeavours to take account these factors, and is focused

on researching, developing and producing new drive technologies,

such as hybrid engines and electric cars. The Company also

investing in development programs to reduce fuel consumption

through the use of lightweight materials, reducing parasitic losses

through the driveline and improving aerodynamics. Coupled with

consumer preferences, a failure to achieve the Company’s planned

objectives or delays in developing fuel efficient products could

materially affect the Company’s ability to sell premium passenger

cars and large or medium-sized all-terrain vehicles at current or

targeted volume levels, and could have a material adverse effect

on the Company’s general business activity, net assets, financial

position and results of operations. In addition, a deterioration in

the quality of the Company’s vehicles could force the Company

to incur substantial costs and damage its reputation. There is a

risk that competitors or joint ventures set up by competitors will

develop better solutions and will be able to manufacture the

resulting products more rapidly, in larger quantities, with a higher

quality and/or at a lower cost. It is possible that the Company

could then be compelled to make new investments in researching

and developing other technologies to maintain its existing market

share or to win back the market share lost to competitors. Finally,

the Company’s manufacturing operations and sales may be subject

to potential physical impacts of climate change, including changes

in weather patterns and an increased potential for extreme weather

events, which could affect the manufacture and distribution of the

Company’s products and the cost and availability of raw materials

and components.

Private and commercial users of transportation increasingly use

modes of transportation other than the automobile. The reasons

for this include the rising costs of automotive transport, increasing

traffic density in major cities and environmental awareness.

Furthermore, the increased use of car-sharing concepts and other

innovative mobility initiatives facilitates access to other methods of

transport, thereby reducing dependency on the private automobile.

Furthermore, non-traditional market participants may dependency

on the private automobile altogether. A shift in consumer

preferences away from private automobiles would have a material

adverse effect on the Company’s general business activity and on

sales, prospects, financial condition and results of operations.

To stimulate demand, competitors in the automotive industry have

offered customers and dealers price reductions on vehicles and

services, which has led to increased price pressures and sharpened