Page 26 - TATA Motors AR_2011-12

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practices reduces environmental impact. Tata Motors
was the first Indian company to introduce vehicles
with Euro norms well ahead of the mandated dates.
Tata vehicles meet European End-of-Life Vehicle
(ELV) Directive standards to maintain metal and non-
metallic material balance, such that a maximum of 5%
of the vehicle weight becomes waste to landfill.
Jaguar Land Rover is the global leader in the use of
aluminium and other lightweight materials to
reduce
vehicle weight
. Two of the current products within
the portfolio use this technology – the Jaguar XJ
and Jaguar XK. Going forward, Jaguar Land Rover
plans to deploy its core competence in aluminium
construction across more models in its range. Jaguar
Land Rover continues to invest in new technologies,
including developing sustainable technologies to
improve fuel economy and reduce CO
2
emissions
.
Its environmental vehicle strategy focuses on new
propulsion technology, weight reduction and
reducing parasitic losses through the driveline.
Projects like REEVolution, REHEV and Range-e
represent some of the research projects undertaken
for the electrification of premium sedan and all-
terrain vehicles.
We believe future mobility should be
environment friendly. Eco-sensitivity is more
than a philosophy at Tata Motors; it reflects in
our day-to-day operations and products.
We are committed to sustainably reduce our
carbon footprint. Use of alternative energy
sources (solar, wind and natural gas) have enabled
us to reduce carbon emissions from our plants.
To ensure that products are environmentally sound,
balance of materials in vehicle components are
consistently renewed, extended life lubricants and
fluids are developed and ozone-friendly refrigerants
are used. Additionally, we have implemented
environmentally sensitive technologies in the
manufacturing processes and use some of the world's
most advanced equipment for
emission check and
control
.
Improving energy efficiency, forms the second pillar of
Tata Motors’ commitment to environment protection.
We remain at the vanguard of the Indian automobile
industry's anti-pollution efforts by introducing
cleaner engines
.
Vehicle efficiencies have improved, on an average,
by 5% year-on-year, allowing for
greater fuel
efficiencies
. The promotion and maintenance of best
Accelerating
greenmobility
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