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Subsequent to the launch of the Ace variants, our
focus on rural markets has increased. New market
initiatives, such as the NEEV programme, a rural
marketing initiative, and Tata OK, the used vehicle
exchange business, have provided rural customers,
greater access to Tata commercial vehicles.
In view of the varied customer aspirations, Tata
Motors launched the National Customer Day initiative
on October 23, 2011 to deepen customer connect.
Further, the introduction of Tata Delight, a Customer
Loyalty Programme, allows owners to earn rewards for
commercial vehicle-related products.
Jaguar was announced as the ‘Number 1 Car
Manufacturer’ in the What Car? J.D. Power Survey
2012.
The 2012 UK Vehicle Ownership Satisfaction
Study was based on the evaluations of nearly 18,000
owners after an average of two years’ ownership.
Every aspect of vehicle ownership was rated from
performance, design and comfort to quality, reliability,
cost of ownership, economy and dealer service
satisfaction.
The Land Rover Experience, with Pro-user training,
provides potential clients the opportunity to get
behind the wheel of a Land Rover and Range Rover for
a driving session. Experienced instructors are on hand
to share tips and techniques for specialist professional
training. This training provides people, who drive for
a living, the tools and confidence to perform to the
best of their ability.
CORPORATE OVERVIEW
STATUTORY REPORTS (46 – 122)
FINANCIALS (123 – 204)
FINANCIAL HIGHLIGHTS (32 – 45)
23
Customer Satisfaction