Tata Motors AR_2013-14 - page 76

Statutory Reports
Corporate Overview
69th Annual Report 2013-14
74
Financial Statements
Land Rover’s range of products comprises the Defender, Discovery,
Freelander, Range Rover (including the new Range Rover), Range
Rover Evoque and Range Rover Sport (including the new Range
Rover Sport).
The Defender is one of Land Rover’s most capable SUVs,
and is recognised as an iconic vehicle in the segment
targeting extreme all-terrain capabilities and payload/towing
capability.
The Freelander 2 is a versatile vehicle for active lifestyles,
matching style with sophisticated technology and off-
road capability. The Freelander 2, offering was significantly
enhanced for the 2013 Model Year with the introduction
of a turbocharged 2.0-litre petrol engine, giving superior
performance as compared to the 3.2-litre engine it replaces,
while also reducing CO
2
emissions.
The Discovery 4 is a mid-size SUV that features genuine all-
terrain capability and versatility, including full seven-seat
capacity. Recent power train innovations have delivered an
improvement in CO
2
for the 3.0-litre LR-TDV6 engine.
The Range Rover Evoque is the smallest, lightest and most
fuel-efficient Range Rover to date, available in 5-door and
coupe body styles and in both front-wheel drive and all-
wheel drive derivatives. Since its launch in September 2011,
consumer interest and demand have been consistent across
the globe and the car has been a major success for JLR.
The Range Rover Sport combines the performance of a
sports tourer with the versatility of a Land Rover. At the 2013
New York International Auto Show, Land Rover debuted
the All New 2014 MY Range Rover Sport built on a weight
saving aluminium architecture, to save upto 420kgs. The All
New Range Rover Sport is the fastest, most agile and most
responsive Land Rover ever, and has been a tremendous
success since launch.
The Range Rover is the flagship product under the Land Rover
brand with a unique blend of British luxury, classic design,
high-quality interiors and outstanding all-terrain ability. The
new all-aluminium version, was launched in the third quarter
of FY 2012-13. The new Range Rover was declared the world’s
top SUV by The Sunday Times, won Top Gear magazine’s
‘’Luxury Car of the Year’’ and was recently awarded the
maximum 5-star safety rating by Euro NCAP.
New Product Launches: The new “Discovery Vision” Concept car was
unveiled at New York International Auto Show in April 2014 to an
enthusiastic response amongst auto media and journalists. Land
Rover Discovery Sport (Freelander replacement) was announced
as the first new member of Discovery family. It is expected to be
available for retail sales in 2015.
Jaguar Land Rover’s performance in key geographical
markets on retail basis
United Kingdom:
Against the backdrop of improved labour market
conditions, rising consumer and business confidence and buoyed
by cash compensation from the mis-selling of payment protection
insurance, total vehicle sales jumped 12.5% compared to the
previous year. Jaguar Land Rover sales climbed 6.2% on the year,
supported by a strong performance from Jaguar (10.7% growth)
and the launch of JLR F-TYPE convertible. 5% annual growth in
Land Rover sales reflects JLR dominant market position in the UK
for SUVs.
United States and North America:
In FY 2013-14, total passenger
car sales expanded by 6.2%. The launch of the Jaguar F-TYPE and
new Range Rover Sport helped Jaguar Land Rover beat the US
market three times, growing sales by 19.2%. Alongside a strong
expansion of business in Canada, total Jaguar Land Rover sales in
North America grew 20.2%.
Europe:
In Germany, Jaguar Land Rover sales grew 6.5%, against
a meagre 0.2% for total passenger cars. In Italy, Jaguar Land Rover
sales edged up 1.1%, driven by Land Rover, against a total market
contraction of 1.3%. Although in France sales fell across the board,
the most surprising performance came from Spain where, after
three years of double-digit contraction, the market rebounded by
11.7% and Jaguar Land Rover sales rose 14.7%.
China:
Passenger car sales reached a new peak of almost 18.4
million units in the year to March, growing faster than either of
the previous two years. Total JLR sales in the China Region reached
103,077 up from 77,075 in FY 2012-13. Jaguar volumes more than
doubled to 19,891, while Land Rover sales reached 83,186.
1...,66,67,68,69,70,71,72,73,74,75 77,78,79,80,81,82,83,84,85,86,...218
Powered by FlippingBook