Statutory Reports
Corporate Overview
69th Annual Report 2013-14
72
Financial Statements
During the year, the Company recorded sales of 141,846 vehicles
(including Jaguar Land Rover) in the domestic market; a decline of
38.1%. The domestic market share was 5.8% as compared to 9.0%
last year.
The Company introduced a host of new products including the
E-max range of CNG vehicles, Vista tech, the refreshed and improved
Sumo Gold.
Nano Awesome Campaign was launched during the year, along
with the launch of Nano Twist with electronic power steering,
thereby continuing to take the Nano Brand closer to the youth.
During the Delhi Auto Expo 2014, Tata Motors Flagship products,
the Bolt hatchback and the Zest Sedan were unveiled, to much
appreciation. The Company’s Horizonext strategy was unveiled,
showcasing the direction of Design, Performance & Connectivity
that are going to be the brand pillars going ahead. The Expo also
saw the Nexon Compact SUV concept and the connectivity concept
for the Company's future cars being unveiled.
The drive to improve sales experience for customer with a focus
on décor and ambience in showrooms across country continues.
The dealership network is also being augmented to cater to the
demand for Bolt and Zest launch.
The Company sold 2,805 Jaguar and Land Rover vehicles
through its exclusive dealerships in India registering an
impressive growth of 12.5%. The globally popular Range Rover
Sport and Jaguar XF 3.0D was launched during the year. New
brand touch points were created in social media for both
Jaguar and Land Rover in a short span. Besides Land Rover
Experience events were launched through which over 600
Dynamic Drive Off-road Experiences were delivered. 1
st
ever
Land Rover Expedition was also launched in India that received
a stupendous response.
A new after-sales customer engagement
initiative was introduced through Service Clinics in various dealer
cities. Used Car program was introduced through 11 Outlets and
achieved a 48% penetration in March 2014.
Tata Motors Sales, Distribution and Support:
The sales and
distribution network in India as of March 31, 2014, comprised 2,420
sales contact points for the Passenger and Commercial Vehicle
businesses. The Company has deployed a Customer Relations
Management (CRM) system at all its dealerships and offices across
the country, largest such deployment in the automotive market. The
combined online CRM / DMS system supports users both within
the Company and among the distributors in India and abroad.
The Company’s 100% subsidiary, TML Distribution Company Ltd
(TDCL), acts as a dedicated distribution and logistics management
company to support the sales and distribution operations of
vehicles in India. TDCL provides distribution and logistics support
for vehicles manufactured at the Company’s facilities. TDCL helps us
improve planning, inventory management, transport management
and timely delivery.
The Company provides financing support through its wholly-
owned subsidiary, Tata Motors Finance Ltd (TMFL). (Refer discussion
on TMFL).
In addition to dealer service workshops, the Company uses a network
of service centers on highways and a toll-free customer assistance
center to provide 24-hour on-road maintenance (including
replacement of parts) to vehicle owners. The Company believes that
the reach of the sales, service and maintenance network, provides
us with a significant advantage over the competitors.
Tata Motors Exports:
The Company markets its commercial and
passenger vehicles in several countries in Europe, Africa, the Middle
East, South East Asia and South Asia. However, the Company’s
exports of vehicles manufactured in India decreased marginally by
2% in FY 2013-14 to 49,922 units from 50,938 units in FY 2012-13.
Commercial vehicles export sales of the Company shrunk by 2.3%
to 43,083 units impacted by the external environment influencers in
Europe, the Middle East, and South Asia and passenger vehicle sales
remained flat 6,839 units.
For FY 2013-14, the Company’s top five export destinations
accounted for approximately 73% and 88% of the exports of
commercial vehicles and passenger vehicle units, respectively. The
Company continues to strengthen its position in the geographic
areas it is currently operating in and exploring possibilities of
entering new markets with market characteristics similar to the
Indian market.
