Tata Motors AR_2013-14 - page 63

61
Notice
Directors’Report
(53-68)
Management Discussion & Analysis
Corporate Governance
Secretarial Audit Report
The Company is extending its enterprise applications to
mobiles through mobile apps. First five applications have been
piloted for Telematics, Rural Marketing, Dealer Sales Force (CV
and PV) and Quality Inspections.
The Company won the ‘CSI Award for the Excellence in IT’
for executing the large and complex migration of entire
Manufacturing Execution System (MES) platform in car plant.
JLR global expansion to China is being competently supported
by IT capabilities.
All Tata Motors group companies continue to work together on IT
synergies and sharing the expertise.
DIGITAL
PRODUCT
DEVELOPMENT
SYSTEMS
INITIATIVES
Product development processes continue to grow on best
of the breed tools and technology solutions, for enhancing
product development capabilities, addressing quality and speed.
Capabilities were developed for realistic product visualization in
digital platform for product style. Bid response mechanisms for
specific customers were developed. Processes relating to early
manufacturing feedback in engineering functions were evolved
with state of the art toolsets.
PLM processes continue to mature strengthening the product
development processes across the extended organization.
In-house Knowledge Based Engineering (KNEXT) applications
spread enhanced by deploying 20 new applications in various
product design functions.
Virtual validation as a strategic initiative introduced in the
product development process providing better turnaround
time and understanding of product in the field.
Tools for collaboration of engineering information across
multiple work locations, multiple geographies were developed
as part of DRiVE initiative.
Systems were developed to handle WCQ L1 and other quality
initiatives.
30 new applications were conceived and developed on in-
house pFirst framework to handle various cross functional
work stream delivery.
Digital Manufacturing Planning (DMP) capabilities enhanced
to use various process documents (PFD, PFMEA, CP, etc) in
Pune manufacturing location.
TECHNOLOGY
AND
ENVIRONMENT
FRIENDLY
INITIATIVES
The Tata Motors Group continues to innovate, with a view to
enhance the market share and aims at products which cater to the
changing needs of the customer for both fleet owners and individual
customers. Besides new product developments covered above,
some of the key initiatives on Environment friendly technologies
include:
Fuel efficiency improvement through development of
advanced driveline oil formulation in line with previous
development of engine oil only
Continuation of fuel efficiency improvement initiatives on
commercial vehicle engines through software features in
engine management system and vehicle level parameter
optimization.
Downsizing of gasoline engines using pressure charging
technology (turbochargers) for Co
2
reduction on passenger
cars.
Designed and developed electric vehicles based on Tata Magic
and Tata Iris, which were demonstrated in Autoexpo 2014.
A fleet of small number of demonstrator vehicles is being
developed.
Start of a collaborative initiative to investigate sustainable
synthetic fuels for India and developing nations.
Designed, developed and demonstrated Hydrogen fuelled
zero emission fuel cell bus for urban transportation. Further
testing is in progress.
Use of bio CNG in internal combustion engines for vehicles is
under testing.
Unveiling the latest milestone of its advanced aluminium
which would be high-strength, lightweight and the Jaguar
Land Rover’s most aluminium intensive structure to date
bringing considerable benefits in terms of dynamics, safety
and efficiency.
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