29
TATA DAEWOO COMMERCIAL VEHICLE
COMPANY (TDCV)
TDCV donated 2,573 hours of employee time in 2013-14 in
volunteering initiatives such as supporting lunch for the poor,
delivery of coal briquettes and helping at orphanages.
TATA MOTORS SOUTH AFRICA (TMSA)
TMSA partnered with two organisations for reaching out to and
serving the poor communities in Pretoria, South Africa. TMSA
donated packing wood generated out of the vehicle kits that was
earlier sold at Rand 400 per tonne to underprivileged people living
in low-cost housing areas.
Imperial Technical Training Academy, South Africa
The Imperial Technical Training Academy, trains nearly 125 out of
500 enrolled apprentices over a year. TMSA in conjunction with
Accordian investments had given one Tata truck, one Telcoline
pickup and one Xenon Pickup along with a host of live aggregates.
This has enabled practical training of apprentices in skills like
dismantling and assembly. In the last 2 years, nearly 35% of the
youth trained at the Academy were absorbed by Associated
Motor Holdings (AMH) workshops and the rest of them found
employment with other garages.
Upgradation of Don Bosco ITI, Nairobi, Kenya
TMSA partnered with Don Bosco, Nairobi in Kenya to provide
quality training to local youth. The course curriculum gives special
impetus on communication and integrating theory with on-the-
job practical knowledge. Jointly, Tata Kenya and TMSA will regularly
interact for supporting the apprentice program and will invite
network partners, who are key customers in the country to visit the
institutes and employ candidates. In the last two years, we have
recruited around 12 students and 16 apprentices from
this programme.
Jaguar Land Rover’s
‘Inspiring Tomorrow’s
Engineers’ programme
won BITC’s National
Education Award 2013
in recognition of the
positive impact its long-
term school partnerships
are having on increasing
employability skills and
promoting engineering
careers to young people.
The NEXT Level in Fuel Economy
Corporate Social Responsibility
The NEXT Level in Connectivity
(26-29)
The NEXT Level in Driving Experiences
