Tata Motors AR_2013-14 - page 3

Horizonext, rolled out last year as a next-level strategy, helps us
anticipate customer requirements and deliver exciting driving
experiences.
This strategy rests on the pillars of intense product focus,
benchmarking to world-class manufacturing practices, enriched
customer purchase experience, consistent and outstanding service
and a technology-intensive aftermarket support.
With this, we
strive for the next level in design, driving experiences, fuel economy
and connectivity.
Through a broad range of activities, we pursue a singular goal: thrilling our customers
and making the Company more efficient and successful.
Outstanding operational excellence
and efficiency, along with inspired and high performing people, is the strong
foundation on which we shall build our roadmap to become one of the key players in the
automotive space.
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