Tata Motors AR_2013-14 - page 26

Statutory Reports
Corporate Overview
69th Annual Report 2013-14
24
Financial Statements
THE NEXT LEVEL
IN CONNECTIVITY
In our
Horizonext
journey towards great
products that exceed customer needs,
ConnectNext
is one of the key‘Next’
pillars personifying the‘connect’
of our
cars with customers and their environment.
As we work on our next-generation product pipeline, we
continue to bring best-in-class vehicle experience across
different passenger car categories to enhance some of our great
existing brands.
ConnectNext
is all about delivering a new level of driving
experience. It is about cars that talk, show drivers the way, steer
them from harm and seamlessly connect their digital lives while on
the move. We are offering a new kind of ownership experience by
unlocking new time for the users to work, talk, learn and socialize,
seamlessly and safely, within and outside their car.
Innovative in-car connectivity in our passenger vehicles will offer a
major in-car access to smartphone features and content, ensuring
safe use of connectivity while driving. This app is geared to provide
customers smart-phone integration, listening to music, navigation,
hands-free calling, Driver Information System (DIS), rear-seat
entertainment, Driver assistance system, shortcuts to other useful
driving applications and more.
Superior after-market services
We believe that excellence of after-market services is a market
imperative and the true hallmark of a market leader. Our
comprehensive and renewed customer service programme
brings best-in-class vehicle after-sales service experience. We are
empowering our network with tools, technology and processes
to ensure that Tata Motors Service truly stands for responsiveness,
reliability and best value that delight our customers.
Innovative in-car connectivity in our
passenger vehicles
will offer a major
in-car access to smartphone features and
content, ensuring safe use of connectivity
while driving.
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