19
Our passenger vehicles,
similarly, focus on addressing
the requirements of the aspiring global Indian through:
A new signature Tata grill with the Humanity Line
New front identity, dynamic silhouette
Premium interiors and chrome embellishments sleek cockpit
Striking all-new colours
The Zest and the Bolt,
redefined design
aesthetics with
segment-defining drive
experience
In the Zest, the classy sedan, the
projector headlamps are complemented
by chrome accents, daytime running
lights, rear treatment of LED lamps, and
the trendy 15” alloy wheels, combined
with a signature Buzz Blue colour, add
up to a dynamic and stylish pouncing
stance. Matching aesthetic design
with function, the dynamic premium
hatchback, Bolt’s floating roof spoiler
not only provides an extra-sporty
touch but also aids in aerodynamics.
The sporty, confident look is further
enhanced with fog lamp bezels.
The interiors of both these cars are
geared for a premium feel. The driver-
focused dashboard architecture carries
premium chrome embellishment to
render the cockpit with an aura of
elegance. The instrument cluster and
the central AC vents are connected in a
single wing-shaped graphics.
We have integrated DesignNext across all products showing the direction of our design
philosophy. Three Tata Motors design studios based in Coventry (UK), Turin (Italy) and
Pune (India) have given the vehicles a distinct DNA with several segment-first features
and a new design language on the exterior and the interior of the car. This year, we
unveiled, the
NEXON Design Concept
, a stylish new compact SUV, the
Nano Twist
Active Concept
, the next in design for the smart city car and the
ADD Venture
Concept
, an active van for fun and leisure, on-the-go, in a move towards the next level
in design.
The new design semantics visually move into the dynamic headlamps to create a
unique design signature. With flowing lines that create an illusion of movement even
when the car is standing still, its exterior exaggerates size to give it a feeling of a larger
hatchback or a sedan.
Tata Motors at a Glance
Major Launches during the Year
The NEXT Level in Design
(18-19)
Presence across Markets
