Statutory Reports
Corporate Overview
69th Annual Report 2013-14
18
Financial Statements
THE NEXT LEVEL
IN DESIGN
At Tata Motors, we are redefining the way
we design.
DesignNext
, our newdesign
language, shapes our philosophy in
engineering vehicles that not only
look good but feel good too.
For our
range of commercial vehicles,
we are
incorporating key elements of which an
excellent combination of sleek, smart
styling and enhanced comfort that
increases driver productivity. For instance,
All-new, next-generation designs for the Tata Truck range,
delivers state-of-the-art, world-class aesthetics
Interiors designed for professionals that are comfortable,
intuitive and offer a fatigue-free ‘work environment’
Beautiful and professional styling with all-new engineering
aggregates that ensure cost saving and productivity
Tata Ultra
The Tata Ultra is our new-generation, segment-defining, Light
Commercial Vehicle.
The exteriors are modern, clean with a sophisticated surface-language and high quality
details. The interiors have been designed around the driver and provide a calm and
comfortable, professional operating environment with superlative ergonomics.
Tata Prima CX
The Prima CX brings the professional looks and the world-class
performance of the Tata Prima to the Medium Commercial Vehicle
Segment in India.
The exteriors are understated and purposeful with complementing details. The interiors
are driver-centric with class-leading quality and operating ergonomics.
