Tata Motors AR_2013-14 - page 16

Statutory Reports
Corporate Overview
69th Annual Report 2013-14
14
Financial Statements
MAJOR LAUNCHES
DURING THE YEAR
Our products represent the
Horizonext
philosophy with best-in-class offerings.
They merge unmatched global styling
aesthetics with enhanced comfort and
productivity,
pushing the performance
envelope and reinforcing our
long-term commitment towards clean
fuel alternatives.
March 2014
PRIMA LX TRUCKS
6 new models in the cargo segment
(Prima LX 4928.S
SRT, Prima LX 4928.S HRT, Prima LX 4028.S SR, Prima LX
4028.S HR, Prima LX 2523.T and Prima LX 3123.T)
4 new models in tippers
(Prima LX 2523.K, Prima LX
2528.K, Prima LX 3123.K and Prima LX 3128.K), launched
Magic Iris CNG, Ace Dicor (with Common Rail Engine)
February 2014
Bolt,
a premium hatchback , displayed at Auto Expo 2014
Zest,
a sub 4-metre compact sedan displayed at Auto
Expo 2014
Magic Iris Electric
displayed at the Auto Expo 2014
Tata Starbus Urban FE-Parallel Hybrid Bus
displayed at
Auto Expo 2014
Tata 7.5 T MRV on LPTA 1623 4x4 BSIII, a Medium
Recovery Vehicle,
showcased in DEFEXPO
Tata Armoured Personnel Carrier (APC) Left Hand Drive
(LHD)
launched
Prima CX 1618 T, a Medium Commercial Vehicle,
launched
Ultra 614, the new age truck,
launched
LPS 4923 LA
launched
Xenon Crew Cab 4X4 Luxury
launched
Land Rover
unveiled the new
Discovery XXV Special Edition
January 2014
Vista VX Tech, the advanced and dynamic premium
hatchback,
launched
Nano Twist
launched
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