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Sixty-Seventh Annual Report 2011-2012
Chery Automobile Co. Ltd, a Chinese auto manufacturer.
The China premium car segment volumes (for imports)
increased by 31% in FY 2011-12 compared to FY 2010-11.
The China premium SUV segment volumes (for imports)
increased by 54% in FY 2011-12 as compared to FY 2010-11.
The China retail volumes for FY 2011-12 for the combined
brands were 50,994 units. Jaguar retail volume for FY 2011-12
increased by 147.2% compared to FY 2010-11, improving market
share. Land Rover retail volume for FY 2011-12 increasedby 68.7%
compared to FY 2010-11, again improving market share.
Asia Pacific:
The Asia Pacific region main markets are Japan,
Australia and New Zealand. These regions were less affected
by the economic crisis compared to western economies
and are recovering more favourably, often due to increased
trade with China and other growth economies. The Asia Pacific
retail volumes for FY 2011-12 for the combined brands were
12,976 units. Jaguar retail volume for FY 2011-12 increased by
37.4% compared to FY 2010-11. Land Rover retail volume for
FY 2011-12 increased by 25.7% compared to FY 2010-11.
Other markets:
The major constituents in other markets
are Russia, South Africa and Brazil, alongside the rest of Africa
and South America. These economies were not as badly
affected by the economic crisis as the western economies
and have continued GDP growth in the last few years,
partially on the back of increased commodity and oil prices.
The other markets retail volumes for FY 2011-12 for the
combined brands were 55,444 units, up by 39%. Jaguar retail
volumes for FY 2011-12 were 5,445, up 10.4% whilst Land
Rover retail volumes were 49,999, an increase of 43.3%
compared to FY 2010-11.
Jaguar Land Rover’s Sales & Distribution:
The Company
market Jaguar products in 101 markets and Land Rover
products in 177 markets, through a global network of
17 national sales companies (“NSCs”), 82 importers, 63 export
partners and 2,351 franchise sales dealers, of which 585 are
joint Jaguar and Land Rover dealers. Sales locations for
Jaguar Land Rover vehicles are operated as independent
franchises. Jaguar Land Rover is represented in its key markets
through NSCs as well as third party importers. Jaguar Land
Rover has regional offices in certain select countries that
manage customer relationships, vehicle supplies and provide
marketing and sales support to their regional importer
Jaguar Land Rover’s performance in key geographical
markets on retail basis
United States:
The US economy has recovered more favourably
than other mature economies since the economic downturn,
with GDP growth and falling unemployment, although the
position remains fragile. United States premium car segment
volumes fell by 1% compared to FY 2010-11, whilst premium
SUV segment volumes were up 5%. United States retail
volumes for FY 2011-12 for the combined brands were 58,003
units. Jaguar retail volumes for FY 2011-12 fell by 2.6%
compared to FY 2010-11, leading to a 0.3% decrease in market
share. Land Rover retail volumes for FY 2011-12 increased by
22.5% compared to FY 2010-11, increasing market share.
United Kingdom:
Initial figures suggest that the UK economy
has re-entered recession in the last three months. Trading
conditions in the UK remain difficult, despite an upswing in
the first part of the year. In the UK, both the premium car
segment and premium SUV segment increased by 10% in FY
2011-12 compared to FY 2010-11. The UK retail volumes for
FY 2011-12 for the combined brands were 60,022 units, Jaguar
retail volumes decreased by 14.0% compared to FY 2010-11,
leading to a 6% decrease in market share. Land Rover retail
volumes increased by 9.8% compared to FY 2010-11, broadly
maintaining market share.
Europe (excludingRussia):
The European economy continues
to struggle, with austerity measures in place in a number of
countries. The economic situation and recent national election
results, continue to create uncertainty around European zone
stability, the Euro and borrowing costs. Credit continues to be
difficult to obtain for customers and the outlook remains
volatile. The German premium car segment volume increased
by 14% and the premium SUV segment volume increased by
17% compared to FY 2010-11. European retail volumes for FY
2011-12 for the combined Jaguar Land Rover brands were
68,420 units, representing a 27.4% increase compared to FY
2010-11. Jaguar retail volume for FY 2011-12 decreased by
7.0%, and Land Rover retail volume for FY 2011-12 increased
by 36.2% compared to FY 2010-11.
China:
The Chinese economy has continued to grow
strongly throughout FY 2011-12. GDP growth is likely to
slow in future, although remain above 8%. Jaguar Land Rover
has signed a JV agreement to manufacture cars in China with