Basic HTML Version
74
Sixty-Seventh Annual Report 2011-2012
FY 2011-12
FY 2010-11
Units
% Units
%
Jaguar
54,039
17.2% 52,933
21.8%
Land Rover
2,60,394
82.8% 2,43,620
78.2%
Total
3,14,433
100.0% 1,90,628
100.0%
partners or have established independently-owned operations
in India. The global competitors bring international experience,
global scale, advanced technology and significant financial
support, for the operations in India. The competition is likely
to further intensify in the future.
The Company has designed its products to suit the
requirements of the Indian market based on specific customer
needs such as safety, driving comfort, fuel efficiency and
durability. The Company believes that its vehicles are suited
to the general conditions of Indian roads, the local climate
and comply with applicable environmental regulations
currently in effect. The Company also offers a wide range of
optional configurations to meet the specific needs of its
customers. The Company is developing products to strengthen
its product portfolio in order to meet customer expectations
of aspiring for world-class products.
TataMotors Exports:
The Company continues to focus on its
export operations. The Company markets its commercial and
passenger vehicles in several countries in Europe, Africa, the
Middle East, South East Asia and South Asia. The exports of
vehicles manufactured in India increased by 8.6% in FY 2011-
12 to 63,105 units from 58,089 units in FY 2010-11, with
significant economic improvement in our major international
markets such as the Indian sub-continent, South Africa and the
Middle East.
For FY 2011-12, the Company’s top five export destinations
accounted for approximately 76% and 85% of the exports of
commercial vehicles and passenger vehicle units, respectively.
The Company continues to strengthen its position in the
geographic areas it is currently operating in and exploring
possibilities of entering new markets with similar market
characteristics to the Indian market.
The Company has set up a network of distributors in almost all
countries where the vehicles are exported. The distribution
network includes appointing local dealers for sales and
servicing products in the respective regions. The Company
has also deputed its representatives overseas to support sales
and services and to identify opportunities.
Jaguar Land Rover business:
On June 2, 2008, the
Company acquired the global business relating to Jaguar Land
Rover which include three major production facilities and
two advanced design and engineering centers in United
Kingdom, a worldwide sales and dealership network,
intellectual property rights, patents and trademarks. Since
then, Jaguar Land Rover has significantly consolidated its
position in the premium car segment.
The strengths of Jaguar Land Rover include its internationally
recognized brands, strong product portfolio of award-winning
luxury and high performance cars and premium all-terrain
vehicles, global distribution network, strong product
development and engineering capabilities, and a strong
management team. The total sales of Jaguar Land Rover are
set forth in the table below
(Table - 4)
:-
Table - 4
Jaguar
designs, develops and manufactures premium luxury
saloons and sports cars, recognised for their performance,
design and unique British style. Jaguar’s range of products
comprises the XK sports car (coupe and convertible), the XF
saloon and the new XJ saloon.
The current XK was launched in 2009, and the XK range was
significantly revised with a new look for 2011. The new XKR-S,
which was unveiled at the Geneva Motor Show on March 1,
2011, is the sporting flagship for Jaguar revitalised XK line-up.
The XKR-S is the fastest and most powerful production sports
car that Jaguar has ever built.
The XF, launched in 2008, is a premium executive car that
merges sports car styling with the sophistication of a luxury