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Tata 407
With close to 75% market share, the 407 enjoys about
55% first-time owners, reinforcing self-employment.
Since its launch 25 years ago, the 407 has sold over
500,000 units. Launched in 1986,
the Tata 407 family
contributes seven out of every 10 vehicles sold in
the Light Commercial Vehicle (LCV) category in India
.
The Tata 407 was among the first in the LCV category,
which was designed for Indian markets, characterised
by overloading, inhospitable terrains, focus on fuel
efficiency and lowoperating costs. The 407 platformwas
extended to meet diverse needs of goods and people
movement.
Ace
With the Ace line of trucks, Tata Motors created a new
segment in the CV category – the Small Commercial
Vehicle (SCV)
. The SCV segment targeted three-wheeler
drivers, who aspired to graduate to the quality and safety
of four-wheelers. The Ace offers superior safety, versatile
performance in varied conditions, ease-of-maintenance,
style, comfort and cost-effectiveness. Launched in 2005,
the Tata Ace, India's first four-wheel mini truck changed
the face of sub 1-tonne goods-carriage in India forever. It
sold 100,000 in its first 20 months.
Evoque
The Evoque is the smallest, lightest and most fuel-
efficient Range Rover model till date. It uses natural and
recycled materials, resulting in substantially low energy
demand and minimal carbon footprint. Contemporary
styling and plentiful personalisation opportunities
makes Evoque a preferred vehicle on road. Since going
on sale,
the Evoque has won over a 100 awards
worldwide for exceptional design, performance and
technology
, including Top Gear Car of the Year, World
Design Car of the Year and North American Truck of the
Year. The car has seen retail sales of over 50,000 units in
the first six months since its launch.
Since its launch
25 years ago, the
407 has sold over
500,000 units.
The Evoque
uses natural and
recycled materials,
resulting in low
energy demand
and minimal
carbon footprint.
The Tata Ace,
India’s first four-
wheel mini truck
changed the face
of sub 1-tonne
goods-carriage in
India.
WINNERS FROMTATA MOTORS
20
Sixty - Seventh
Annual Repor t 11-12